gemeinsamzumziel2029 – Our Corporate Strategy
Guided by the vision “the first choice in Zug – for all wealth matters”, we aim to further strengthen our position as a leading financial services provider in the Zug economic region during the 2026–2029 strategy period. The development of our wealth management business and the strengthening of operational excellence are at the heart of this strategy.
We are aligning our organisation consistently with our strategic objectives, while our strong regional roots, personal advisory approach, dense branch network, and comprehensive range of services remain the proven cornerstones of our value proposition.
Our Vision
The first choice in Zug – for all wealth matters
Together with the gemeinsamzumziel2029 strategy, Zuger Kantonalbank has defined a new vision. “The first choice in Zug – for all wealth matters” underlines our ambition to achieve a market-leading position across all business areas in the Zug economic region. Our goal is to create tangible added value in every interaction – through tailored solutions, close and personal client relationships, and advisory services that inspire confidence and trust. Step by step, we aim to become the preferred partner for everyone seeking prudent and successful management of their wealth.
Our Strategic Objectives
Strengthening wealth management and operational excellence
To further enhance profitability, the coming strategy period will focus on expanding our wealth management business and improving efficiency.
Objective 1: Becoming a Premium Partner for Wealth Management
Objective 2: Strengthening Operational Excellence
In a market characterised by intense competition, margin pressure, and sustained regulatory requirements, efficiency is a decisive success factor. Accordingly, the second strategic priority lies in simplifying and accelerating processes – from client advisory to transaction processing. Across the entire value chain, we aim to realise efficiency gains. For our clients, this will make interactions and the handling of banking transactions simpler, faster, and even more convenient.
The Board of Directors and the Executive Board are convinced that the gemeinsamzumziel2029 strategy will enable Zuger Kantonalbank to continue its successful development of recent years and reaffirm its ambition to be the first choice for clients and employees in the Zug region.