Asset spotlight – forgotten giants: the potential of emerging markets

Emerging markets stocks tend to be a sideline for many Swiss investors. This investment segment’s performance has also been underwhelming in the past. In the 2010s, equities from developed markets generated significantly better returns than equities from emerging markets, which had moved more or less sideways. Even during and after the COVID pandemic, emerging markets performed rather poorly compared to other stock markets. The tide turned in mid-2025, however. Since then, emerging markets stocks have been outperforming even US technology stocks, which are ubiquitous in the media and can be found topping the rankings alongside the winners of the AI boom.

In our latest publication, Mario Christen, Investment Advisor, sets out the reasons for including emerging market equities in a portfolio.